It's a simple sign for Edward Owen and William Thomas who were trading here 100 years ago. Thus far I can only confirm the two Welsh linen drapers here in the period 1910-15, and I understand that they also had another shop in Battersea. I am also informed that a younger Williams brother was running this shop in 1926.
You can bet that this shop was much more attractive than those that front the businesses along this busy market street today. Oh to be able to time travel to get glimple of the gilded shop fronts and window dislpays of old. Sigh.
You'll find a lovely history of the firm by one of Owen's descendants, and a photo of the shop front in all its glory here.
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