I can't be the only one who finds Transport for London's safety posters rather ill-conceived. Their design team seem to have overlooked that many people who use the tube do not have english as first language and might not understand what a handrail is in the first instance. TfL's graphics do not enhance their messages, instead they are confusing.
For instance, it's no good mentioning a handrail in big bold capital letters if the handrail mentioned is not clearly indicated in the image, especially as many people who use the tube networks are visitors and tourists from other countries for whom english is not their fist language.
A depiction of a hand actually holding the handrail might be a nice idea, with the words placed in such a way they they highlight/enhance the handrail in the graphic. I'm also surprised that none of the posters include a pleasantry or an explanation, such as 'For your safety, please hold the handrail'.
I'll start with the buses – signs like these can be found at the top of the stairs on many routes:
At first glance, it appears to say, HOLD HANDRAIL. Ah, but no, there's a tiny little THE at the end of the stairs, looking like an afterthought. The message might make better sense if the 'designers' had aligned the words with the handrail(s) and, for clarity, added a hand holding the handrail at bottom left. Note the handrail is here depicted in yellow, but on this bus the rails are orange.
They also created a series of alternative poster designs on this theme, as shown here below at Holborn station. These dispense with the chunky drop shadow letters, as shown above, instead using TfL's Johnston typeface:
These posters depict a mysterious androgynous figure, almost silhouetted at top right, who has speared a big Polo mint and is about to spin it around. Holborn station is slathered in signs of this design – on the platforms, in the tunnels that connect the Central and Piccadilly lines, before the escalators and pasted into the gaps between the escalators, as shown here, viewed from the bottom, the top and mid-journey (ascending):
The design style here is quite similar to the one on the buses. However, here, the two words that have been given the most visual emphasis are 'the' and 'too' – leaving the instruction to 'hold the handrail' lost within a red wheelie bag that seems to tell us that we should place our luggage sideways across the footplate, thus blocking up the space for anyone who wants to walk past. It certainly doesn't show us to hold the bag and the handrail which is what they are trying to say here.
Ah, but, hold on, (see what I did there?!) this wheelie bag seems have made the journey up the escalator all by itself. Note that the handle is depicted as being away from us, suggesting that this is not our bag but the property of some poor soul who has let go of their luggage but is now out of view somewhere on the concourse at the bottom!
As regards the typography on this one, the message to 'hold the handrail' is completely muddled. It's as if someone recalled Katherine Hamnett's T-shirts back in the 1980s but didn't grasp that they work because the largest words in those statements were the ones that were the most important. Instead, here we see HOLD, the most important word, in italics on across the top of the bag, black on red (and vice-versa) being the worst pairing of colours for legibility. Instead, 'the handrail too' in white letters stands out as some kind of cryptic puzzle.
I was going to continue here and address some of TfL's other posters of this type but I think I will save them for another day.
In the meantime, please hold onto your hats and bags and handrails, in anticipation.