Ghostsigns in Goldhawk Road, W12

Last week I wrote about a ghost sign in Uxbridge Road and said I'd find out more info about some of the others in that area.

Starting at Ravenscourt Park (western) end of Goldhawk Road, this Brymay matches sign on end of King's Parade, has seen better days. The pic to the right shows how it looked when I photographed it in 2008. There's only about half of it there now, thanks to the insertion of a multi-level extension, and what remains of the lettering is now rather faded. It makes a kind of top and tail with another Brymay sign on Shepherds Bush Green

But, not far away from there, I was extremely pleased to find that one of my favourite 'hidden' gems is still intact, albeit obscured by Melville Court and a large fir tree on the side of No.1 Cathnor Street. It is an ad for Herbert W. Dunphy, a local estate agent. It could be argued that this doesn't really qualify as a ghost sign being as his company is still trading today albeit with a slightly different name. 

The company1908 office was at 162 Goldhawk Road, and they later expanded into No.164 – see Google Streetview 2008. Today they're only at No 164 and if you look closely patches of paint there make it evident that the whole building was once covered with a painted advertisement. A modern banner affixed to the side shows the company today is 'Dunphy and Hayes'. I checked their website for more info... if you scroll down to the bottom here and read the small white text under the company logo, you'll see that they offer 'efficiant' and 'propfessional' services with 'qaulity' assurance. Oh dear! I wonder what Herbert would have made of that?!

Heading eastwards towards Shepherds Bush, there's another ghostsign, this time on the end of Goldolphin Road, on the side of No.152 Goldhawk Road. This, in the 1930s, was a colour merchant's shop, with Shaw Motors on the garden at the rear. Indeed, Dolphin Cars still trade out of that space. Try as I might, I really cannot fathom the lettering on the sign. There looks to have been at least two over-paintings, though I am sure I see 'THE' centred at the very top and 'LONDON' along the bottom edge. Ideas welcome. 

Note some gorgeous old shops on the opposite side of Godhawk Rd at 155-161, three of which retain curved window frames etc.   

And so back to Uxbridge Rd... 

Opposite the Player's cigarette ad, there is a tantalising glimpse of an ad under laters of white paint on an east-facing wall that has later been partly obscured by a building next door. With so little to go on, it's hard to ascertain whether this was a sign for a business at that location or a managed rental site. I haven't managed to decipher anything here as yet, except that there looks to be '...ES' about a third of the way down on the right edge. I wonder if this might have been an old Nestlé ad? 

As ever, any help or further info is always welcome. Please either use the comments facility or contact me at jane@janeslondon.com

Players Cigarettes Ghostsign near Shepherd's Bush Green

Isn't it strange how you can walk or drive up and down a road for decades, even go on many hunts for old signage and the like, yet never notice a something as big as this? Made worse when looking at retrospective Google streetview and finding out that this has always been visible. Doh! 

Perhaps it was always a dull day when I was sleuthing there in the past. I dunno. However, in this case, I do think the painted advertisement above Winkworths, has become a bit clearer of late, perhaps due to layers of grime having been gradually eroded by rain. Or, as I suspect by the evidence of recent repointing on this east-facing wall, perhaps it was given a clean before the application of new cement.

The advert is for packets of Player's Navy Cut Cigarettes 'Medium' created in 1945 and available until 1989. Local residents could have bought this brand of cigs at the tobacconist shop at the other end of this terrace where it meets Godolphin Road and then purchased throat lozenges from the chemist shop below the sign!

I've enhanced one of my images using Photoshop (above) and it helps us to understand how the sign might have looked when it was first painted, echoing the colours on the packets. Two sizes of packs are advertised: 10 for 6d (sixpence) and/or 20 for 11d, as shown top left and bottom right respectively. In the early days they also made packs of five!

This is the second time I have found something impressive, yet previously unnoticed, in Uxbridge Road recently (see here for a sign in Acton Vale). I've also found some others in the area which need some sleuthing so I will share those soon. 

Brymay Safety Matches – hints of another ghostsign spotted

A few weeks ago I spotted part of an old hand-painted advertisement for Brymay Matches seeping through the paint on the North-facing corner of Archway Road.

SAFETY MATCHES

The name Brymay is a conjunction of the names of the founders William Bryant and Frances May who opened their first factory in Bow and sold a phenomenal eight million boxes of matches every year!!
There are now only a few hand-painted Brymay ads visible in London, most of having been covered over by subsequent ads (as in the Haringey example below), whitewashed completely, or obliterated by modern advertising systems or graffiti.
Here are some of them:

Haringey (over/under-painted with a John Bull ad) and Fulham

Shepherd's Bush Green and Goldhawk Road

The simple yet distinctive black Brymay logotype within a bright yellow ellipse on a plain blue background peeking out from behind modern signs in Holloway and Lambeth

Criterion Matches, however, implemented a different kind of labour-intensive pictoral advertising; a style also sometimes used by other companies such as Gillette:

Kilburn and Stoke Newington

Here's my last post about Brymay signs.
If you know of any others like these, please do let me know.