A walk from Ealing Broadway to Acton Central

Last Tuesday I met my friend Sue for a wander in West London. We met outside Ealing Broadway station and, before we set off along the Uxbridge Rd towards central London, I wanted to show her a lovely shop I had discovered a while ago when I was out on one of my 'where does this bus go to' mystery routes. Just north of the station, facing Haven Green, passing a sign for squash courts that sits above an earlier hand-painted sign for squash courts, there is a beautiful old chemist's shop: 

36 The Broadway still bears the name of D. L. Lewis set in metal across the granite front and within a panel in the entrance way. There is also a more recent neon sign within the window.

The sinuous letterbox is also lovely, as are the flourishy figures used for the door numbers at either side of the entrance. It all screams fin-de-siecle Art Nouveau.

When I had been there last year, the shop had been closed and I could only peer in through the plate glass, but this time it was possible to go inside – and what a treat!

Much of the front part of the shop is original as regards the shelving, storage and display areas. The floor has been cleverly covered in a herringbone wood effect lino and this continues to the rear section where a faux panelled ceiling is also in place, no doubt evoking what used to be there in the 1900s. The shelves showcase many old bottles that once contained all sorts of poisons and potions no longer available to us, and I particularly like the huge blue and green droplet-shaped bottles.

We walked back past the station and found another shop of particular note – Paddy Power's betting shop at 7 The Mall is absolutely gorgeous and clearly dates from the same era as the chemist's shop:

It's sublime – the central threshold contains a terrazzo 5-pointed star motif flanked by carved and bent wood and curved glass, with a mirror'd ceiling in six sections that I have tried my best to photograph without being the star attraction myself. 

However, many of the other shops further along the terrace are empty and in a poor state of repair such as these four here and I am concerned about their future. Many of the coal hole cover plates along this stretch bear the name of White & Son of Oxford Street which dates them to the late 1880s – read more within here.

We crossed the road walked towards Ealing Common where, on the northern edge, there is a marker telling us we are 6 miles from London (Charing Cross) and 9 miles from Uxbridge.

I wrote about a similar metal mile marker here. This Ealing one dating from 1832 appears to have lost a motif in the top section.

We continued across the common, admired the handsome trees, had a half of ale in the garden of The Grange public house, investigated the exterior of the nearby church and pondered at the relevance of this gateway to Warwick Dene:

We wondered if Fraser's Patent Disinfecting Apparatus was something to do with farming and sheep dips. But I now think it's more likely linked to laundry, this being a hanging mechanism to suspend large items in a large vat underneath it. I've spent ten mins looking for decent info and I give up, though I have found this about a similar manufacturer.

The residential properties that abut the common on the south side, along and around Elm Avenue, remind me of similar estates in Gidea Park, indeed many of the street names are similar. Man hole cover plates in the roads show the name of pre-LCC 'Corporation of Ealing'.

 

At Ealing Common tube station we stopped to admire the gorgeous octagonal Art Deco interior (detail, above left) and, opposite the station, we found a green plaque for computer-whizz and poet's daughter Ada Lovelace, this being near to a house she lived in, since demolished. 

Approaching Acton Central's shopping zone Sue peeled off to catch the tube. I continued along to The Vale and then back again to see if much had changed since I last visited. The ghostsign for Dadd's boots store has gone, the space now cleverly filled in with a building of the same Victorian design. 

I then made my way to the overground line via Churchfield Road, a street that still retains hints of its middle class Victorian past including another large slab of York stone outside No 35 and the carved and gilded, yet faded, sign for C. Wright, ladies' and children's outfitter at No. 31:

Another nice day!

You might also like this piece about another ghostsign in Acton.

Gray's Inn Road – strange backward-facing houses, a water trough and another laundry (with fancy tiles)

I was walking from Russell Square to Kings Cross today and, as I passed by these houses that end at Heathcote Street, I thought it was high time that I shared my idea that surely they face the wrong way. 

I mean to say, the front doors face Mecklenburgh Street, yet the walled back gardens abut Grays Inn Road here. I've only seen the like in two other London locations: off Liverpool Rd in N7 and near Kensington High Street station, but those aren't along big main roads. Explanations welcome.

On the Gray's Inn Rd side there's a nice old water trough planted with flowers. It's listed on Historic England's site but they make no mention of its inscriptions. 

The street side says 'DRINKING FOUNTAIN & WATER TROUGH' – the drinking fountain element (for humans) would have been that protrusion at end. The west-facing pavement side commemorates HTW and MWW, whoever they were back in 1885. 

The north-facing end is hard to decipher. It's degraded, and a circular stud has obliterated some of the letters – I can make out what looks like: ... RICHARD'S MA... / REGARDETH THE LIFE / ...ST HIS BEAST ...?! – see the comments section for more. 

I continued my journey northwards towards Kings Cross station and glanced across the street to check on Nos.332-336 at the corner of Britannia Street which sports the a bizarre mix of tiles which look like they belong in a 1960's kitchen, strangely affixed to a pair of buildings that are surely Victorian. Again, I thought, surely it's about time I looked into why this building sports this mad patchwork. 

As I took these snaps a man stopped to talk to me, intrigued that someone else was also interested in this façade. Jonathan told me works in the ENT Ear Institute next door and that this building was until recently part of their complex. Indeed, this is evident by the spayed out names on the door where only UCL is now visible. He said this corner site, which actually continues further along Britannia Street, through a series of later building extensions, was known to the as 'the cottage'. 

We looked at the mix of different building styles at street level. I pointed out the slabs of grey stone at low level below the large plate glass windows which include large ventilation panels. I suggested that this might have previously been a grocer shop or a butcher's. It wasn't until I was heading home on the bus that it occurred to me that it might have been a laundry.

Well, bash me over the head with a packet of Persil, it turns out this was an outlet for Western Laundries Ltd, a company I wrote about only a few days ago here (this Grays Inn location is shown the middle of the 1939 listing within that link). John Richard Western is here by 1910 and I suspect at that time the store sported the bright blue tiles we see at other locations. 

I'm guessing that these fancy repeat pattern tiles were added at a time when this branch was offering self-service coin-operated machines as well as a laundry collection service. I'd love to hear from anyone who recalls this shop when it functioned as a laundry.
As to what/who was here before the launderette, I'm thinking the pair of houses might have initially been associated with St Jude's church which was sited next door between this building and what was then called the Throat and Ear Hospital at 330-332. By 1882 the corner shop was Wellen & Co's fancy repository and in 1899 Joseph Thomas Roe is selling fruit from here.

The blue tiled laundry shops of Sunlight, Westerns and Loud & Westerns

I've written a few times about shops that used to be laundries/dry cleaners, evident by blue tiled exteriors, often featuring and promoting Lever Bros' Sunlight Soap. Having spotted quite a few of these across London and written about some of them here I think it's time to share them as a comprehensive collection. 

There are two companies here, Westerns Laundry in North London and Loud & Western in South and West London. Both used and advertised Sunlight products.

More info about the history of these companies further down, but, first, here is an A-Z (by area/borough) of the old shops still retain some blue tiled exteriors: 

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BRIXTON

100 Brixton Hill, SW2

Now split into two shops, the corner section still retains its blue tiles:

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CAMDEN

62 Chetwynd Road, NW5
This is still a laundry but, for some daft reason, the blue tiles have been overpainted with blue paint!

124 Fortess Road, NW5
Much of the exterior was still intact until 2015. Pic here is from Google 2009:

The shop's exterior was then remodelled, keeping only the black and white floor tiles at the left side :

Today (2024), the laundry's blue tiles can be glimpsed under the grey paint at low level: 

Note also the loss of the little street sign that identified this as Fortess Mews.

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CHISWICK

19 Devonshire Rd, W4

This corner shop still looking good in 2024

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CLAPHAM

14 Blandfield Road, SW12

A column of blue tiles at the left side is all that remains:

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CROUCH END

Middle Lane, N8

A superb example. It even has a hand-pained sign on the side:

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FULHAM

594 Fulham Road, SW6

I recall seeing blue tiles either side of the door in the early 2000s but when I returned with my camera few years later they'd gone. Here's how it looks in 2004. The image here is from Google Streeview's retrospective facility showing it in 2008:

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HAMMERSMITH

47A Goldhawk Road, W12

Hot Pot's column of blue tiles, shown here, was gone by 2016:

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ISLINGTON

334-336 Grays Inn Road, Kings Cross

Click here for more

41 Essex Road, N1 

Lots of blue tiles still in place at the corner of Gaskin Street: 

84 Holloway Road, N7
The first pic shows how it looked in early 2018 when the blue tiles were briefly revealed, having been covered in black and white paint for many years:

For a short while lettering in the bottom panel was also visible:

I'm guessing it said something like 'Expert cleaning service' – but by mid-2019 the whole shopfront was again over-painted: 

276 St Paul's Road, Highbury & Islington, N1
Read more here

120 Junction Road, Archway, N19

Only the black and white tiles remain, but it used to look like this Getty image:

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PIMLICO

22 Pimlico Road, SW1
See more here

44 Churton Street, SW1
This is how it looked in 2024:

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In the 1950s it looked like this:

 This still taken from old movie footage on YouTube – at 13:56 (as shown here) with an alternative view at 16:28. (Thanks to 'anonymous' for letting me know about this via the comments section here)

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STREATHAM

111 Mitcham Lane, SW16

The tiled pilasters are gradually becoming visible, hidden for at least 15 years under layers of paint: 

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WANDSWORTH

138 Northcote Road, Battersea, SW11
See more here

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GENERIC INFO about Westerns Laundry / Loud & Western
This is a work in progress – I will be updating and amending as and when I source more/better info.

It's proving hard to ascertain which came first, Westerns or Loud & Western – it's a chicken and egg conundrum. 

But it's fair to assume that John Richard Western is connected to both companies. By 1910, there were laundry outlets in his name at 160A and 674 Holloway Road with sixteen other outlets across North London, as shown in this snippet from Kelly's 1910 directory: 

It's interesting to note that this does not make clear which sites were laundries vs high street shops. 

Question is, who was Mr Western? Did he start the laundry as his own idea, or was it set up by Sunlight/LeverBros in his name. If so, what was their relationship? See more about him in the The Laundries section below. As regards Mr Loud of Loud & Western, he might have been a director on the board of Lever Bros, or perhaps Loud is an acronym or similar. 

It's worth noting that there is nothing listed in the name of Western within in Kelly's 1899 directory which also shows that there were no laundry outlets along the whole length of Holloway Rd at in that year. This is very strange seeing as ten years earlier there had been a choice of independent laundry services along the two mile street including The Caledonian Laundry, a local company (see black and white Getty Images pic in the Islington section above). Therefore, it's fair to assume that Westerns and Loud&Western began trading in 1900/1901 when they also swallowed up the Caledonian Laundry shops et al.

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THE LAUNDRIES

North London – Westerns, Drayton Park, N7

In the 1900s, certainly by 1910, John Western is living at No.12 Drayton Park, here at the corner of Horsell Rd, with The New River Laundry at the rear of his house and No.14. I can find no info about this business – it doesn't appear to be an official branch of the New River Company. 
Incidentally, further along the street there was also another laundry company, The Clissold Laundry, situated at the corner of Arvon Road here which in previous years been called The Drayton Park Laundry.  There are many natural springs and water courses in this area so, historically, this would have been the ideal location for this kind of business. 

By the early 1930s, Western's Laundry has moved to a large purpose-built facility, further along the street, at 34 Drayton Park. 

Here's a short video of me in Drayton Park back in 2020.

South and West London – Loud & Western, various locations:

63 Broughton Rd, Fulham

Peterborough Rd, Fulham

125 Acre Lane, Brixton

Grace's Guide tells us the Broughton Road site was secured in 1901, as confirmed by that year's Kelly's directory which lists the premises as 'Sunlight Laundry'.  

However, it's strange that this Broughton Road is excluded from the 1910 directory (snippet below) which shows Loud & Western at 490A, 91 and 327 Kings Road as well as twelve other outlets across South and West London:

 

As the businesses boomed, more outlets opened...

Westerns Laundries Ltd. London 1939:

Note that the first inclusion here is for 18 Drayton Park, indicating that this was the HQ/Head Office – Mr Western has evidently moved house again, to a larger property a few doors along from his previous house at No.12, and I suggest it would have looked like this house at No.30.  

The 1939 listings shows all their sites at that time, although they are not identified as outlets/shops vs laundries. Having checked out these addresses, I've noticed that a couple of them are residential properties, specifically Green Street and Balls Pond Road – these might have been area manager's offices. Some of the other locations are not shopping streets (for instance, Barnsbury Rd, Ivor Place, Ferdinand St, Old Hill, Provost St and Weedington Rd) and these I think were probably laundries in addition to the Drayton Park site.

The image below shows a Westerns Laundry in Turnpike Lane. It is not listed in the 1939 London directory shown above, because this area was still classed as The Suburbs at that time. The image is from a marvellous book called A Nation of Shopkeepers by Bill Evans and Andrew Lawson, published 1981. 

Loud & Western Ltd. London 1939:

It's interesting to see the order that the address are listed here – I suspect it's chronological, reflecting the order that the sites were added, Broughton Rd being the first in 1901. Note also that the Acre Lane (laundry) site is shown near the end, reflecting its recent construction. Then the Peterborough Road facility is next in the list (another Art Deco era building) – it is here specified as 'Float iron dept' and I wonder if this might be the 1934 (patent?) application for a laundry wringing machine – as advertised in the window of the Churton Street shop shown in the film still above.  

There are some lovely memories and images of Fulham's Loud & Western laundry sites here on Facebook 

1960s onwards

Sunlight Laundries (Loud & Western) Ltd was incorporated in 1963. By 1995, it was part of Sunlight Service Group Properties Ltd.

Further information is proving hard to source, hindered because online searches for Westerns Laundries, or similar, take me to the restaurant that now occupies less than half of the building in Drayton Park, which was founded here in May 2017. I'll keep searching. 

In the meantime, here's the front of a postcard showing one of the Holloway Road shops – it which looks to be from the 1930s:

And, from the same address, a 1958 price list. 

Interesting to note that there is no mention of Sunlight on these leaflets, even though the colours used on the one below are on-brand with the soap.

Sunlight Soap

I can find no listings in the Kelly's directories for outlets called 'Sunlight Laundry' or similar, except in the very early days at Broughton Road (see above) suggesting the laundry side of Lever Bros' company was franchised from the beginning. 

Ghostsigns – there are some faded hand-painted signs to be found...

Sunlight Soap
– Conewood Road, Highbury Grove, N5 – see also my short YouTube video

– Millfields Rd / Chippendale St, Lower Clapton, E5

– 83 Upper Clapton Road

– Park Lane / Denmark Street, Tottenham E17.

– Chalford Rd / Clive Rd, SE21

Westerns

– Crouch End, as shown above in the Haringey section

– Finsbury Park – this sign 'SAME DAY CLEANERS' is at the rear of the bank building at the corner of St Thomas's Rd, opposite the station.  

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The following ideas need further investigation – any help welcome:

– Sunlight Square, Bethnal Green – I wonder if there was a factory/laundry here?

– ditto Sunlight Close in South Wimbledon

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