Kings Cross ghostsigns and Pentonville Road

Last year I wrote about the Daily Express sign at Willesden and within that I alluded to signs for the Daily News.... Well, I believe I have found another one near The Poor School at Kings Cross.

Pentonville Road, Kings Cross

Shown above are three pics of what remains of a sign that would have had letters about 10ft tall. The first word is definitely 'DAILY'. The word underneath starts with an 'N' and I am pretty sure it would have been 'NEWS'. I'd be keen to find additional archive history and images about this area.
The fourth picture shows an attractive building on the end of a two-storey terrace between Penton Street and Hermes Street on Pentonville Road (this stretch features in the link above) – I have been watching this site to see what happens to these lovely two-storey because other swathes of nearby land are being developed as I write this.

Kings Cross Quarter with two artist impressions of the view and gardens 

For instance Regal Homes are in the process of creating "Kings Cross Quarter" (which quarter? top left/bottom right? What does this MEAN?!) between Cynthia Street and Rodney Street.
The fancy hoardings around the exterior of this development feature swanky letters and images that show views that will be available from probably only a quarter (ha ha, see what I did there?!) of the 118 properties within, a concierge reception area and an "exquisite private landscaped garden" (their words, not mine – check the pic above – so exquisite!). On the developer's selling site it says the apartments will be "created with luxury and functionality... highest quality finishes... Sumptuous and welcoming... perfectly designed". It's beyond me how an empty room devoid of furniture and furnishings can be luxurious or sumptuous. And the exterior will beige and bland. It looks like a clip-together child's toy to me. Beige. What's with all this beige when so many other colours are available?
And whilst I am on the subject of new build, what's going on with all this clip-on fake faded bricks that's appearing like some kind of disease? OK, so they are trying to keep the old brick 'feel' but couldn't they have manufactured them with interlocking 'teeth' edges so that they don't end up with all those straight vertical joins where the panels abut?
Anyway, enough of that... back to ghostsigns... to Kings Cross proper, by which I mean the junction in front of the station and, specifically, the end of Gray's Inn Road.

Gray's Inn Road, Kings Cross

We all know the sign for Scales, Weights & Weighing Machines above 319-321 (formerly 37 Chichester Place), but next time you are passing do stop and look closer at the rest of the terrace to the right of that and see that there are hints of letters peeping through here and there. After all, why would all those places be covered in paint if not to cover up something?
It's only a matter of time before more is revealed. Fingers crossed this happens before the decorators get twitchy.   Part of the painted sign on the 323 is visible here. I need to find some more reference on this to confirm my hunch. The Ladykillers original film features this junction and might throw some light on the matter.