But I think this backfired. The event (I can't really use the word 'festival') was, to my mind a wash out, and not just because of the weather.
I can understand that many attractions at the Thames Festival have, in the past had little to do with the River, but they get people out and animated and interested in places and things they might never have noticed or engaged with before.
This year there was no fireworks and no parade. I believe that cutting these two key events may be the main reason for the poor turnout. To make it worse, if you visited the event site for information one of the first things you would have seen, high up on the home page, was that there would be no fireworks or parade, and the admission that funds were tight.
There is a quote on the site from Adrian Evans, the Festival Director, and he says,
"By shedding the restriction of a weekend and broadening its geographical horizons, combined with a fantastic and wide-ranging programme of events, the festival will inspire people to re-connect with London’s greatest natural asset in new and surprising ways".
Inspire? how? Surprising? Well yes. Surprising in the sense that there was nothing to see.
Huge leaps in marketing and promo in the past 4 years meant that the festival had become something to mark in your diary. The parade and fireworks were spectacular and kept people at the other attractions long into the final day. A win-win for all.
On the evening of Saturday 14th at approx 8pm night, after a very quiet day at the Scoop with no music or entertainment at all, all day, we were suddenly blasted by a honking cacophony coming from some boats circling about in the Pool of London. Billed as a Ships' Opera, his deafening art-fart went on for much too long. It certainly wasn't singing.
So, I urge you... if you went there this year and you were as disappointed as I was, then please please write to the organisers and let them know what you think... because if we all sit tight and say nothing it won't be improved upon for next year.