It's been uncovered for all to see:
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| This can be found overlooking the railway on Holloway Road opposite Upper Holloway station |
BRITISH MATCHES FOR BRITISH HOMES
( BRYMAY )
SAFETY MATCHES
I am not sure whether this is a permanent thing. I hope so.
Brymay is a conjunction of Bryant & May.
See here for more Brymay ghostsigns in London
Read about match-making here.
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Thanks, Jane