London has lots to see, and I don't mean the obvious tourist attractions – I mean the wonderful details that are all around us such as coal holes, old wall ads (ghost signs), doorway mosaics, boot scrapers, pub signs, street names, even letterboxes and door knobs.
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22 January 2010
Have you heard that there is a campaign to re-brand what is basically the Holborn area as 'Midtown'?
Egh?! What nonsense.
Estate agents have already been using the word for some time now – the idea might have made some sense if London already had districts called Uptown (girl)and Downtown (Things will be great when you're...).
The area affected resembles a bishop's hat (ironically it encompasses the Mitre pub which is in Cambridgeshire, EC1 and is designated by drawing a line up from Embankment to Trafalgar Square, then up to Kings Cross, down to St.Paul's ending up again at the Thames, i.e all of WC2, most of WC1 and bits of EC1 and EC4.
The reason given for this is that out-of-towners find this area of London to be a bit of a confusing no-man's-land and they can't cope with villagey names such as Bloomsbury, Clerkenwell and St. Giles. Bless em.
I am not alone; I really hope this idea is dropped just like when they tried to re-name Fitzrovia 'NoHo'. Oh no no no.