28 October 2022

A portal to Iceland through a record shop in Soho – 28–30th October – FREE!

For three days only, experience Iceland in Soho. 

Icelandair have created a below ground experience, bringing you the land of ice and fire, accessed via a door at the rear of Phonica Records, 51 Poland Street, W1F 7LZ. 

It’s a bit CS Lewis, as in going to Narnia through a wardrobe, though you won’t find a lion or a witch down there. Instead you’ll find tasters of what it’s like in Iceland, via interactive experiences, videos, clothing and products. More info in italics below

The space is free to enter but best to book a time slot here. 

I was at yesterday evening's launch night (lovely cocktails and canapés!) and my recommendation when visiting (see more below) is to be sure to investigate everything in there and ask questions because the information isn’t immediately obvious. For instance, use any Qcodes and links there to access special offers etc.

I’ve been meaning to go to Iceland for decades, though I really don’t cope well with being in cold climates. But this has rekindled that urge and if Damon Albarn likes it there, then I’m sure I will too.

Promo stuff and info:
Icelandair has teamed up with a range of incredible Icelandic partners including The Blue Lagoon, Business Iceland and 66North to take you on an unexpected mini-break to Iceland (the country) – in London!
Iceland will literally be around the corner for one weekend only and everyone’s invited.
Experience the Blue Lagoon in London, icy wonders, the surprising landscapes and the unique airwaves that have arisen from this land of fire and ice – including surprise Icelandic style entertainment and performances. Navigate your way through a glacier, Relaxing in a geothermal spa, or sample the ever-growing music scene. There will even be chances to win a trip to the real Iceland, and more!
Icelandair Around The Corner is free to attend and open to everyone – click here.
Special events that will be taking place inside the space include:
A Blue Lagoon Soundbath event (Saturday 29th October from 9.30am to 10.30am and then on Sunday 30th October from 9.30am to 10.30am)
A Photo Exhibit and Talk from Benjamin Hardman (Friday 28th October from 12.30pm to 1pm and then on Saturday 29th October from 12.30pm to 1pm)
The Mini Airwaves festival, featuring live acts from the 2022 Airwaves Festival line-up and DJ (Saturday 29th October from 7.30pm to 10.30pm)
Family Fun Day (Sunday 30th October, with a sensory dampened hour taking place from 3.30pm)

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