I have had my eye on this particular shop sign for years...
Though it's not Edwardian, gold leaf or 3D it's still hand-painted and well worth preserving as a reminder of a more recent age when pie and eel shops could be found all over London. Only a few of these establishments are still open these days.
A while back I reported that many old shop signs along the Holloway Road are being preserved as shopkeepers/owners are being encouraged to keep hold of any signage they might find when renovating. Sadly a couple of signs in the area that did make brief appearances (see here and here) did not stay visible for long and I hope they not have just been painted over, or filled in as happened to a relief sign in Finsbury Park.
Last year all of this was covered up completely when two subsequent companies moved in and just pasted their company names straight over the top.
Then some of it became visible (above middle), and finally, last week (above right) I noticed that Miss Desire had finally peeled off her layers and revealed the red underneath. As you can see the clear protective plate has now also been removed.
I will keep an eye on it and see what transpires.
This parade in which Williams sits has always been of interest to me. It's one of the oldest stretches in Holloway Road and I used to be fascinated and amused how it colourful and multi-cultural these buildings had become over time.
No.215 has also been tarted up and given a coat of magnolia paint. It looks marginally better than next door but I do miss that crazy Columbian blue and red, though for some reason the yellow at the top has been retained.
See here for comparisons of the old and new: