Boots and Shoes – a ghostsign in Trafalgar Road, Greenwich

On the North side of Trafalgar Rd there is this a shop at No.117 painted purple (or mauve or lilac) with some faded letters on the brickwork above. 

I took a couple of quick snaps simply to make a note of it, knowing that my phone camera isn't really good enough for deciphering this sort of thing. I'd expected that someone else had done the legwork already and I'd be able to find out more about what was written here whilst drinking a cup of tea on my sofa. But no. 

Caroline usually beats me to these things but all she's got is this pic on her Flickr photostream, with no explanation. Using her pic I have managed to decipher most of it. 

Here's a rough idea of how it might have looked using a random serif typeface that I have squidged* and stretched for visual effect :

A quick look at the old directories tells us that in 1904 this is where you would have found Hermann Kaiser, boot & shoe maker. I have not as yet ascertained if he was related to the Peter Kaiser shoe company established 1838 in Germany and still manufacturing today.

By 1918 this was the Popular Boot Stores and it had spread into a part of the next door building too. 

As ever, all additional information is most welcome, either via the comments or to jane@janeslondon.com

Another Greenwich ghostsign here.

*this is not a typographical term, and neither is 'stretched'!