5 March 2019

Flipped Pedim ghostsign in Upper Holloway

This has intrigued me for years:


In Tollington Way, Upper Holloway, N19, on the corner of Cornwallis Road, there was up until about ten years ago a fish and chip shop and restaurant. The building has subsequently been converted into residential use and all signs of battered cod and sausages have been removed.
However, above one window we can see the reversed print of a company name S. M. PEDIM which, judging by the letterform, looks Edwardian in style.
I would assume a sign with this name on it had been painted onto a piece of wood that was later reused; flipped and attached to a wet wall, therefore transferring the name onto the plasterwork.
I can find no evidence of anyone called Pedim in the reference I have to hand.
Any ideas? 




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