The "restoration" of an Art Deco era Burton's store

Montague Burton, the tailor of taste. But, imho, not so tasteful these days on Long Eaton High Street.

I have just been alerted to the "restoration" of a Burton's store in Derbyshire. I know this isn't in London, but I fear this type of thing is likely to happen on similar sites here in the capital. Ugh – paint it black strikes again!

I'm here stealing/copying the pics from the link above to show the before and after, though the first pic looks to be from Google streetview anyway:

Hmmm... me no likey – Burton’s 1930's façade had survived, complete with the Burton logo at the top, for almost 100 years. Yet, rather than remove a layer of stone-coloured paint (see close-up below) and give it the Portland stonework a gentle clean, they've instead sloshed black and white paint all over it. I am not sure where the £10,000 has been spent. I notice that their second pic is captioned 'Burtons building revamped' which better describes what's happened here. 

OK, so they’ve installed some [fake?] windows, but it would never have looked like this back in the 1920s – hence, this is not a ‘restoration’.

They say that the building looked messy before – I say this was exacerbated by the mix of shops at street level, two of which had with ugly modern signage which, we can see, haven't been upgraded since the renovation. 

This next pic is Google streetview from 2022:

It shows that the building at that time retained a reduced but empty Burton store with serif letters on a red panel. Look closely to see that there's also a ghostly repeat of the 1920's logo within the black fascia above the phone shop, echoing the carved company logo at the very top of the building which would have been red. Here's a close up which also shows peeling paint and boarded windows, now revealed (or rendered?):

An alternative view shows that some lovely architectural details were also in place 2022, specifically, a branded metal ventilation grille at the curved end...

...and a foundation stone at the left corner showing that Stanley Howard Burton was one of the family present at the opening ceremony in 1935:

Burton made sure that family members personally attended the opening of each new store. Three more foundation stones can be found at this site – one at centre front next to the door to the phone shop showing Arnold James Burton was also in attendance and two more round the side flanking the entrance to Chalkie's snooker hall – one shows Lady Montague Burton, but the parked car obscures the one on the left side of the door and, possibly, another metal ventilation grille. 

I’m interested to see how much of the old Burton’s store is still in place today – perhaps, some tiles, mosaics or terrazzo are also to be found.

Back to the black – I’m befuddled how/why the decision was made to paint the building such a stark shade – it surely now stands out like a funereal eyesore rather than an elegant reminder of a bygone age…?

More about Burtons here. 

Some Ilford history and reminiscences

I used to visit Ilford in the 1980s mainly for the shops, as a change from the ones in Romford. At that time traffic was already being diverted away from the High Street round to the back of the town hall in an attempt to pedestrianise the shopping area. I recall discussing this at the time and fretting for Ilford that a ring road would affect the High Street in the same way as had happened in Romford making the town centre a desolate, almost scary, no-go area in the evenings.
Last Monday, 20th March, I happened to be in the Barkingside area so after a wander around Gants Hill roundabout, like you do, I walked through Valentines Park and continued south to Ilford town centre to check out what it looks like now.

Valentine's Park – And all at once I came upon ... floor tiles at the front of Valentine's Mansion  "ADAMANTINE, CLINKER REGD" – note the letter N is reversed every time

Exting the park it was nice to see the lovely old terraces above the shops in  Cranbrook Road with many Edwardian and Art Deco façades hinting at its busy retail history.

Cranbrook Road 1920s and 30s statement architecture. I haven't the time right now to find out the original owners of these sites, though the style of the third building is really familiar.

Moving closer to the station I found that Lloyds Bank are no longer within their understated Art Deco era masterpiece. I recall the cashpoint there was one of the first I ever used when £50 was the maximum withdrawal. And the bank on the opposite corner with its lovely clock (Midland?) that was for a time a Santander branch, is also empty at the moment. But the old Dunn&Co men's outfitters shop (now Zee&Co) still retains some of its original windows which is great because I have noticed that these have been completely stripped out at their other sites. Dunn's windows were the most colourful thing about the whole company – everything they sold was beige!

Lloyds Bank, Midland(?) clock, Dunn&Co window

With trepidation I moved closer to the station, daring myself to hope that Bodgers was still there and assuming it to be long gone.
Whoo hoo! It's still in business – 127 years and still going. Though the inside resembles a mad closing down sale at the moment (it isn't; I asked). Some of the original ArtDeco steps and metal bannisters are still in place at the main entrance. I had hoped that the wide curving stairs at the centre were still intact as well. But the internal parts of the store appear to have been totally renovated and an escalator now sits where the old stairs used to be. These were the stairs on which my mum saw a teddy bear and asked for him to be taken out of the display for my 2nd birthday present. I still have him; he's a Merrythought with bells in his ears and a cute, quirky expression.

Further along the High Street I found that Harrison Gibson's, the old furniture and furnishings store, is surrounded by scaffolding with demolition signs on it.
Signage for HG is still visible along with 'Penthouse' a nightclub that used to be at the top. In the 1980s my friends and I twice went to 'The Room At The Top' an earlier disco up there. It wasn't our kind of place really. The biggest thrill was getting the lift up to the top.
My father served his upholstery apprentice at HGs and then worked there for a time before starting up a business of his own in nearby Goodmayes in the early 70s. I think I recall my mum worked in the admin department at HGs for a while. And, when I bought my first property, it was from HGs I bought my first carpet. I had forgotten all of this until now.
Just west of the Town Hall is a lovely Art Deco building which was the original Woolworth's shop with faience tiles curved verticals. Strangely, it's now occupied  by the Burton Group, yet Burton's original building at the far end of the High Street houses a gaming centre at ground level, and I think Woolworth's last site in Ilford was where Wilko is now, opposite the station. Or was that a C&A?

Burtons building, Woolworths building, Wilko

Speedy update: I recall the old covered market arcade was under threat of was demolition in the 1980s – there is now a tall glass building on the site. Most of the High Street is indeed pedestrianised with a small modern precinct added (I didn't enter; not my kind of space, man). And, I very much doubt even Ilford residents are aware that Chapel Road at the centre of the one-way system is so called because it circles the only medieval building in Redbridge; the old hospital chapel.

Ideals in Industry – a book about Burton's

Delivering my cards to Oxfam bookshops is a dangerous process – shelves of delicious old antiquarian titles are always beckoning me. Keep away from the books Jane; keep away from the books!!

Last month I was in the Crouch End shop and found a wonderful little book 'Ideals In Industry' by and about Montague Burton and Company telling us how bloody marvellous they are/were.

It's a fabulous bit of self promotion:

That's Monty on the top row. Next to him is an aerial shot of the Workshops Estate at Hudson Road Mills, Leeds, showing how large some of the Burton's factories were.

Benefits of being a Burton's employee included; sing-songs while during work hours at the factory, dentists, doctors and nurses on site, morale-boosting visits by VIPs and royalty, plus social events, outings, theatre and dramatic associations, indoor sports facilities at work, a variety of external sports clubs, and much more.
The clothes were then distributed to Burton's distinctive and imposing shops. Their store at 118-132 New Oxford Street (end of Tott Ct Rd) was, in its day, the largest tailoring establishment in the world. Oh yes; this was a big company, make no mistake.
The back section of the book shows page after page of illustrations of all the Burton stores. I can see this is going to keep me quite absorbed for some time yet.... :-)

Doorway Mosaics – shops and pubs

I am always on the look out for signs of original shop or pub names.
Often I spot these hints of the past embedded in the masonry near the top of a building or on hand-painted signs.
The ones that cheer me the most are the often intricate floor mosaics that can be found in the entrances.

Only a few of these are actually still relevant to the business that sits above them today