Better Hearth is a company selling just that, all things to make your fireplace area more attractive and cost-efficient. The shop's header board is an etched semi-transparent sign that allows us to see an older sign behind it for R.E. Wilson
Better Hearth have preserved the history here by attaching their own sign on spindles such that the old carved board can be seen if you go up close to the shop and look upwards. Nice.
In November 2009, I was at Islington Museum Reference Library on St John Street looking for information about something else in Holloway Road and in amongst the weighty pile of old photos they gave me to look through I discovered this drawing.
It shows the plans for this clever installation – if there was a date on it I didn't see it or make a note of it. Later that week, I returned to the shop for a closer inspection and noticed that the door number at the left side included a real treat – a hand-written pencil mark at the bottom left corner showed that the sign was made in April 1912:
Fab! But less than two years later, sometime in mid-2011, this numbered side panel and its twin on the right hand side were painted black all the way to the edges. Such a shame. But at least we can still see most of it, especially as many other companies uncover signs and then quickly cover them again (as per some of these) or, worse, they slap paint directly over them. I've written about two other reveals along this section of Holloway Road – Williams Pie & Eel shop and the leather shop at 229. I also recall that approx 2010 my sister and I found an old carved shop sign adorning the wall of a South American restaurant a few doors at approx 239. I'm sure we took photos. The owners were very proud of it having uncovered it during their refit, but a year later the restaurant had closed and I never again saw that sign
Back to R.E. Wilson – Robert Emilius Wilson, watchmaker, is listed at this address in the 1882 directory but I cannot confirm if it the business was actually started here. By 1912 he has commissioned a new sign which would have had a sheet of glass over the top, crisply hand-painted on the rear to give a smooth street-facing frontage. Jewellers' windows were often some of the best, most opulent, shop fronts as per my montage of images in this old post.
The reason I am writing about all this now, rather than +10 years ago when I saw the change to the number boards, is that last month I was walking past and saw that the modern sign had been removed along with half of the old sign and this allowed a better look at the carved elements and part of the internal mechanism for the awning:
Here are some close-ups:
Better Hearth's own sign has since been reinstalled.
I cannot tell how long Mr Wilson the watchmaker was here. By 1939 the shop is listed as H.V. Barrett Ltd, photographers. Better Hearth, a family-run business, has been trading since 1976 and it's just occurred to me that, rather than just walking past and speculating, or sitting and writing, I really should pop in for a chat – if the people at BH took time to preserve the old sign in the first instance, they may well have more information about the shop's history.