Edwardian era architectural trompe l'oeil at 386 Oxford Street – linen, jewellery or furs?

Here's another one that's been festering in my 'To Do' folder for way too long...

Until 2023, 386 Oxford Street was a Dr. Marten's Store, but I wonder how many people shopping for  shoes and boots bothered to look up and notice that this turreted 1907 building at the corner of Bird Street, sports some delicate examples of architectural trompe-l'oeil...?

On the corner section there are delicate renditions of two faux windows each flanked by garlands of fruit and flowers dangling from bowed ribbons.

As this snippet from the 1910 directory shows, No.386 was at time The Irish Linen Company, shirt makers, with another store at 90-92 at the corner of Newman Street (currently Sunglasses Hut), but there are no similar hand-painted adornments at that second address. I'm having a tough time trying to find any info about this company, being as so many other shops offered the same products using the same words Irish and linen. 

My hunch is that the trompe was added by a later company, perhaps Lawrence & Laurence, jewellers, who are listed here in 1915 or the Cabot Fur Company here in the 1930s, located mid-way between two of the biggest high street fur shops – The London Fur Company at No.376 at the corner of Duke Street, and Swears & Wells at No.374, all perfectly placed for the fashionable ladies shopping at Selfridges and Bond Street. 

The listing also shows two tax agencies in the offices above the linen shop which I assume were independent companies. Also of interest is the half-built Selfridges store, showing that it did not at that time cover the whole block from Vere Street to Orchard Street as it does today. Note, especially, the listing for Gray's jeweller which, for a time, would have been flanked by the department store, hanging on in there in much the same way as Speigelhalter Bros did in Whitechapel Road within Wickham's store, now forming the entrance to the university buildings at the rear. 

Here in Oxford Street, T. Lloyd & Co Ltd had effectively done all the hard work for Selfridge by securing most of this site throughout decades of successful business, hence the application of bold caps in their listing, denoting a well-known store or one that can afford the promotion. It's been suggested that that Lloyds would surely have taken over the whole block itself had it not been bought out by Selfridge & Co – read the full story here from page 23 onwards which contains an evocative reference to the Lloyds as ‘those little yellow shops where ladies with bustles once bought antimacassars for their horsehair furniture’ and suggests they were a bit behind the times – I can't find anything about T. Lloyd & Co going forward. 

Having looked to see what became of the other businesses displaced by Selfridge & Co, by 1915 William Ruscoe had expanded to cover three premises at No.476-480, Pownceby & Co continued to trade from its other store at the other end of Oxford Street, today Vision Express, but I am struggling to discover what became of Mr Fauerbach. 

It's amazing what a little bit of trompe can uncover. Inconclusive, but interesting nonetheless.