Ghostsign for Hackney Empire in Dalston

Out for a wander up Kingsland Road and Dalston High Street this past weekend and I checked up on a few old friends. Specifically, a couple of ghostsigns that face each other near the junction with Englefield Rd.   

The palimpsest on the side of No.474 is well known, shown here as screen grab from Google Streetview. It shows ads for Gillette safety razors, the Sunday Illustrated newspaper, a cafe, and more as yet undeciphered.

But there's another sign on the other side of the road that has intrigued me since I first started taking photos of these things. It's on the north side of the KTS's corner shop at No.415-417, a joy in itself! The hand-painted sign here often goes unnoticed being as a marvellous tree obscures it for most of the year (Google snapshot below is from here).

Being north-facing, only the very top of the sign has been affected by the weather, leaving blue letters at the middle and bottom that were always to me intriguing but difficult to decipher. I'd often assumed that the sign was simply an ad for a bygone business at that corner. I'd take some snaps and say to myself, "I must get the old directories out and look into this one when I get home"... but then I'd get distracted by something else. 

Well, ta-da! – I've finally had a better look at it. The first pic shows a fair representation of the light available from the street on Saturday at approx 3pm 25th Nov 2023, and the pic on the right, taken by standing on the front path of one of the houses adjacent to the sign gives a straight-on view. My original pic was dark and gloomy, but with a simple but of photo enhancement, beefing up the contrast and colour balance (whilst on the bus home, no less! duh! why had this taken me song long?!) it's now clear that the signs reads:

EMPIRE
TWICE
NIGHTLY

I am pretty sure that the top faded part alluded to the Hackney Empire, about a mile away due east in Mare Street quickly accessible via Richmond Rd. Indeed, the Our History part of the theatre's website shows this old pic of the building with a similar sign on the side.

If only all ghostsign sleuthing was this easy!

Other signs for 

The Parson's Green ghostsign – let's go to the Palace!

Way back in the dim distant past, in November 2008 (wow and ouch, that's almost 15 years ago!) I took some photos of a huge hand-painted sign on the side of Woolverstone House, 45-47 Parsons Green Lane. The sign is painted on the rear of what was originally a beer retailer/ publichhouse and faces north across the District Line railway on the other side of the road to the station. In 2008 the sign looked like this:

It was faily easy to decipher most of the words (see further down). I filed the pics, intending to return to the site another day when the light was better for photography.

But this area of Fulham sits in an area I rarely pass through, let alone stop, and it wasn't until a few weeks ago that I finally paid another visit to the sign. I was at last in the vicinity because I had been asked to lead a mudlarking group on the foreshore at nearby Broomhouse Dock. As I came out of Parson's Green station (possessive apostrophe there or not? I wish they'd make up their mind!) I crossed the street to check on my old friend and was delighted to find it's all still there, in fact more of it is visible than before being as that white panel is no longer in place. I had expected the whole wall to have been overpainted in some way or completely whitewashed, but I was pleased to see it intact. This was about 11:20am on a very sunny, hot and hazy day, and not anywhere close to the best conditions for photography. Hence why the best shot is this one taken from underneath the railway lines.

The sign is an advertisement for variety nights at The Victoria Palace Theatre, the Grade II* 1911 Frank Matcham building topped by a gilded statue of Anna Pavlova. 

I have returned to my first batch of pics and created this over-enhanced image to better illustrate the content.What is immediately evident by the patchwork effect here, is the amount of different panels that have covered this wall throughout the decades and, as such, helped to protect what still exists.

Top left, within a panel across 2/3rds of the wall:
VICTORIA
PALACE
VARIETY AT ITS BEST
(time) TWICE NIGHTLY (time

VICTORIA PALACE
OPPOSITE VICTORIA STATION
6.15 TWICE/NIGHTLY 8.50

I think what we have here is a build up of signs over time with the earliest one at the top left, its letterform is distinctly early C20th. It reminds me of the sign for the Palais de Danse visible from the District Line platforms at Hammersmith – that marvellous music venue was demolished in May 2012. 

Here in Parson's Green, the repetition of the venue name at the centre looks to be later addition, rendered as it is in a simpler sans serif form. And at the very bottom, partly obscured by that vertical dark stripe, is a delightful interconnection of 'Twice' and 'Nightly' where the two words are set diagonally against each other as per my pencilled example, right.

Finally, at the extreme bottom right, under the rule, it reads LONGMANS – this is either the signwriter or, more likely due to its large size (the letters being three bricks high!) i's probably the advertising agent, which I'd guess is Fred Longman of Ludgate Hill, who is listed in the 1899 postal directory. 

There looks like there might be some other smaller letterforms to the right of that name and this could have been a telephone number, but being as the mortar between the bricks has been replaced across the whole wall, this is now very hard to decipher. 

Does anyone have any better pics?